Celix Shines at Latin American Coatings Show 2024

In a significant display of its commitment to the global coatings industry, Celix Cellulose recently participated in the highly anticipated Latin American Coatings Show (LACS) 2024. Held from July 23 - 25 in the vibrant city of Mexico City, this event, organized by the Asociación Nacional de Fabricantes de Pinturas y Tintas, A.C. (Anafapyt), marked its 18th edition and once again emerged as the most crucial international exhibition for the paint, ink, and coatings sector in Latin America.

1. Celix's Product Showcase

Celix, a renowned name in the cellulose industry, took center stage at the exhibition. The company presented its latest range of high - quality cellulose products, which are integral components in enhancing the performance of coatings. From its specially formulated hydroxypropyl methylcellulose (HPMC) grades that offer exceptional water retention, thickening, and adhesive properties, to other cellulose derivatives designed to meet the diverse needs of the coatings market, Celix's booth was a hub of activity. These products not only contribute to improving the durability and workability of coatings but also play a key role in promoting sustainable practices within the industry, aligning with the show's emphasis on sustainability.

2. Engaging with the Industry

Over the three - day event, Celix's representatives engaged in numerous productive conversations with industry professionals. They discussed the latest trends in the coatings market, such as the increasing demand for eco - friendly products and the growing importance of automation in manufacturing processes. Celix also shared its insights on how its cellulose solutions can help coatings manufacturers address these trends. The company's team of experts was on hand to answer technical questions, provide in - depth product demonstrations, and explore potential collaboration opportunities with both existing and new partners.

3. Networking and Business Development

The LACS 2024 provided an excellent platform for Celix to expand its business network. With over 320 exhibitors from 31 countries and an estimated attendance of 9,000 people, the show was a melting pot of industry stakeholders. Celix established new connections with raw material suppliers, equipment manufacturers, and coatings producers from across Latin America and beyond. These relationships are expected to lead to new business opportunities, allowing Celix to further penetrate the Latin American market and contribute to the growth and innovation of the coatings industry in the region.

4. The Significance of the Event

The Latin American Coatings Show, celebrating its 80th anniversary this year, has always been a barometer of the industry's present and future. This year, with a focus on sustainability, automation, and women's leadership, it provided a platform for industry players to come together and discuss the challenges and opportunities ahead. Celix's participation in such a prestigious event not only showcases its technological prowess but also its dedication to being at the forefront of the industry's evolution. As the coatings market in Latin America continues to grow, Celix is well - positioned to play a significant role in shaping its future with its innovative cellulose solutions.